Getting the business model right

According to business and innovation university professor, Clayton Christensen, every viable business model starts with a “value proposition” which he defines as a product or service that helps customers do more effectively, affordably and conveniently a job that they’ve been trying to do… Although there are many business models that could be deployed to deliver a value proposition to the target customer, Christensen has long believed that most of the time it boils down to one of three alternatives – the solution shop, the value adding process and the facilitated user network.

Read the entire article at Getting the Business Model Right | ReadyToManage.

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