A thought provoking article on the need for in-depth consumer knowledge as opposed to reliance on big data analysis alone.
As accurate… as big data can be while connecting millions of data points to generate correlations, big data is often compromised whenever humans act like, well, humans. As big data continues helping us cut corners and automate our lives, humans in turn will evolve simultaneously to address and pivot around the changes technology creates. Big data and small data are partners in a dance, a shared quest for balance – and information.
Read the entire article at LEGO engineered a remarkable turnaround of its business. How’d that happen? | Martin Lindstrom | LinkedIn.