Kodak’s Downfall Wasn’t About Technology

An HBR article inviting to reflect on what actually happened to Kodak as it tumbled from its top position to relative insignificance. It dispels common labels such as ‘myopia’ and ‘lack of investment in emergent technologies’ to focus on the core problem:

Companies often see the disruptive forces affecting their industry. They frequently divert sufficient resources to participate in emerging markets. Their failure is usually an inability to truly embrace the new business models the disruptive change opens up.

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