A comprehensive assessment of drivers for change within the European food ingredient sector

As part of a team of strategy consultants, Kirill carried out an in-depth analysis of the European food ingredient industry and identified market opportunities and suggested optimal ways which can be utilised by ingredient suppliers to move closer to their intended customer base. In particular, key issues addressed included up-to-date market segmentation, sales volume/unit value trade-offs, overall profitability increase, and strategic value addition at the customer level. Especial attention paid to the industry’s best practice, opportunity prioritisation, business planning and strategy formulation.